You manage a rising artist. Turn strangers into superfans — then see if you've earned enough verified superfans to fill the Spotify “Reserved” seats, without faking the fandom.
Every fan starts as a stranger. Your job as a manager is to move people down the fan funnel — and the choices you make about how you grow matter as much as the numbers.
Your artist's single drops in six weeks. The tour venue is offering 500 “Reserved” seats — tickets set aside for verified superfans before the general on-sale. Across four decisions, build your campaign. Each choice grows your funnel but also moves your Trust meter, which tracks how real and loyal your fanbase actually is.
Discovery — get noticed with short-form video.
Casual → Fan — convert listeners with DSP tools.
Fan → Superfan — deepen the bond by owning your audience.
Activate — fill the Reserved seats. Smart marketing, or pay-to-prove?
Before you go — answer in a sentence or two. (You can copy or print your responses to turn in.)